Social Media Marketing
With a focused strategy and precise creative, social campaigns bring quality leads, broad reach, and measurable results — reaching the right audience at the right time.
A focused strategy and precise creative bring quality leads, wide reach, and measurable results — smart campaigns that reach the right audience at the right time.
Strategy before the first dollar
Paid Facebook and Instagram campaigns begin with the business objective, audience and offer. Awareness, consideration, leads and sales require different messages and conversion paths; pressing Boost Post is not a substitute for campaign architecture.
Clear KPIs are agreed in advance so optimization serves the business rather than the platform's easiest metric.
Audiences built from real intent
Custom audiences, lookalikes, retargeting and broader algorithmic targeting each have a role. I choose them according to available data, privacy constraints and the stage of the funnel—not because they are fashionable settings.
Cold audiences discover the offer, warmer audiences receive proof and context, and high-intent audiences see a direct next step.
Creative designed for every placement
Feeds, Stories, Reels, carousels, video and collection formats demand different pacing and composition. Copy, visual direction and calls to action are adapted to the placement while preserving one consistent offer.
Controlled A/B tests compare meaningful variables—hook, proof, image, format or offer—so each iteration produces a useful lesson.
AI-assisted delivery with human judgment
Meta's automated systems can identify response patterns and allocate delivery quickly. I use that capability, but automation cannot decide whether the offer is strategically sound, the message protects the brand or a cheap conversion is actually a qualified customer.
Human oversight connects platform optimization with commercial quality, creative direction and the realities of the sales process.
Budget control, testing and scaling
Bidding and budget choices—lowest cost, cost controls or value-based optimization—depend on the objective and the amount of reliable conversion data. Early budgets are designed to learn without pretending certainty.
Successful campaigns scale in measured steps; weak campaigns are diagnosed, revised or stopped. Daily activity is not the goal—productive decisions are.
Measurement that goes beyond likes
Meta Business Suite, the Pixel or Conversions API, and analytics tools such as GA4 help connect ad exposure with site behavior and outcomes. Reporting covers the metrics that matter for the objective, including CPL, CPA, conversion rate and ROAS where the data supports them.
Attribution is explained honestly. No platform sees the entire customer journey, so decisions combine platform data, analytics, CRM or sales feedback and lead quality.
Paid social inside the wider marketing plan
Meta campaigns can amplify strong organic content, retarget visitors from search and reveal messages that improve landing pages and SEO. The channels work best when they share evidence rather than operate as separate silos.
With 19 years in paid media, I work as a transparent strategic partner: what was tested, what changed, what the account learned and what happens next remain visible to you.
Testimonials
Testimonials“There's no one more professional than Dror! His management of our Google Ads campaigns brought immediate, measurable results, and the investment paid off big. A joy to work with a professional of this caliber.”
“Dror Alon is one of the most professional consultants I've met. We've come a long way together, and he helped at every crossroads. Sharp diagnosis, original thinking, and exceptionally broad digital knowledge — all, of course, with a smile.”
Services
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Tell me a little about your business and where you want to take it — I'll get back to you personally.